.avif)
The State of Data-Driven Content Marketing in B2B SaaS
Discover how the fastest-growing B2B SaaS companies are using data to drive smarter content strategies, shorten sales cycles, and prove real marketing ROI.
Why data-driven content works
39
%
36
%
24
%
66
%
Use data to turn readers into leads
Our challenge was to translate report viewers into leads, engage existing audiences, and bring new marketers into the HubSpot ecosystem. To provide value for the audience of intermediate to advanced marketers, we planned to transform HubSpot survey data into an engaging downloadable report with shareable data visualizations, product and content CTAs, and actionable leadership insights.
Blend creativity and data storytelling to add value
Every strategic marketing campaign starts with a deep understanding of the audience, the product, and the project goals. Together with the HubSpot team, we identified what the audience of tech-savvy marketers wanted, and analyzed what worked from previous reports.
Next, we developed a report framework for HubSpot and their partners. Our work included:
- Identifying the most searchable and optimized headlines
- Creating report outlines
- Conducting data analysis
- Copywriting and added commentary
- Sourcing expert quotes
- Extracting insightful takeaways and tips for marketers
“Datalily’s strategic expertise helped us beat the entire previous year’s campaign results in the first month after launch.”
Download the report
Learn how to use data to drive better results
Learn how leading B2B SaaS teams are using data to make better content, drive real revenue impact, and earn customer trust. This report is packed with insights you can actually use—no fluff, no hype.