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Optimizing for AI overviews: Why original research still ranks

Learn why original research beats AI-generated content in search rankings. Discover actionable strategies to create data-driven content that drives traffic.

How leading B2B brands turn marketing research campaigns into revenue

See how top B2B SaaS brands use marketing research to generate qualified leads, and learn how to create, promote, and measure data-driven campaigns that drive business results.

Content marketing rooted in data, lifted by creativity — meet Datalily

Meet Datalily, formerly CXD Studio, and explore our innovative approach to data-driven content marketing and research for B2B SaaS brands.

What SaaS companies get wrong about market research

Conducting market research is one thing, maximizing it for business growth is another. Here’s what most SaaS brands are getting wrong about market research.

25 top marketing industry trends reports from 2023

Some of the best marketing survey reports from 2023 & marketing campaign inspiration for the year ahead.

Content marketing trends to know in 2023

The latest content marketing data, best practices, and recommendations from the top sources, plus our predictions for the future of digital content marketing.

10 examples of great marketing research reports from 2022

Find inspiration for your next marketing survey report. See how industry-leading brands design, develop, + promote proprietary data reports.

4 marketing design projects to outsource to an experienced creative team

From time-sensitive reports to brand-building, creative design and marketing agencies can be a gamechanger for your business.

How do you measure the ROI of content marketing?

Measuring the success of content marketing is more than a 1:1 analysis of cost versus leads.

24 gifts for creatives from women-owned businesses

Finding thoughtful gifts for creative people is hard. Here are some ideas for gifts for copywriters, designers, and other creatives — all from small women-owned businesses.

How to write for different channels and platforms

Writing for email isn’t the same as writing for Instagram. We’ll dive into the nuances you need to know.

How to develop customer personas for marketing

The first step of any good B2B or B2C marketing strategy is understanding your target audience.

TikTok marketing for B2B companies

TikTok is an excellent emerging platform for B2B marketing. Learn why it’s so popular and how to get started.

TikTok SEO and the power of short form video marketing

TikTok is taking over as Gen Z’s preferred search engine. Here’s how to optimize short videos.

Read with us, grow a bunch

We talk content marketing, career tips, copywriting, design, and being a creative professional.

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